A mesmerising multimedia art exhibition at the Jewish Museum in New York City relies on five Sony VPL-FH36 projectors to deliver stunning colour images. ‘Six Things’ is the work of design practice Sagmeister & Walsh, who realised the innovative work with help from specialist AV integrator Videosonic Systems.
Bringing art to life
Sony projectors have played a key role in realising a unique visual experience for visitors to an acclaimed multimedia art exhibit at the Jewish Museum in New York.
Titled ‘Six Things’, the exhibition explores themes including happiness and well-being. Created by design studio Sagmeister & Walsh, the mesmerising work features video images projected onto a series of free-standing walls within the gallery space.
Unobtrusively impressive
A key objective of the installation was to create an immersive visual environment, with super-size images uncompromised by visitors’ heads or bodies casting a shadow.
To achieve this stunning visual effect, five Sony VPL-FH36 projectors were suspended unobtrusively from the gallery roof to enhance the exhibit’s discreetly minimalist atmosphere.
The installation flexibility of the VPL-FH36 projector made it a natural choice for the project, with features including a 1.6x zoom lens, wide-range lens shift and geometric correction. This allowed Sagmeister & Walsh to present impressively scaled, distortion-free images within the room’s relatively limited space.
Bold, dynamic and colourful
“When you enter the gallery, it was the artists’ intent to overwhelm you with the scale of the video. The screens are in your face”, says Glenn Polly, president of specialist AV integrator Videosonic Systems who helped realise the exhibit for Sagmeister & Walsh. “The projected images are bold and dynamic, using a broad range of colours and grey scale effects. And the edges of the image align precisely with the edges of the wall: there is absolutely zero over- or under-spill.”
The sheer picture quality of the VPL-FH36 has also contributed to the impact and artistic integrity of this ambitious video work. “The colour accuracy was dead on,” notes Polly. “And there were no visibly detectable grid or dot patterns associated with images produced by other LCD panels or DLP technology.”
The sheer picture quality of the VPL-FH36 has also contributed to the impact and artistic integrity of this ambitious video work. “The colour accuracy was dead on,” notes Polly. “And there were no visibly detectable grid or dot patterns associated with images produced by other LCD panels or DLP technology.”
Crisp, clear and reliable
“I’ve had a lot of people come to the gallery and speak about how impressed they are with image quality, with projections being so crisp and clear at so large a size”, enthuses Rebecca Shaykin, Leon Levy Assistant Curator at the Jewish Museum.“We’ve had great success with Sony projectors”, concurs Niger Miles, the museum’s Audio-Visual Coordinator. “They offer robust reliability, high quality images, and very low maintenance. We will certainly look to Sony in the future for any of our projection needs.”
